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The Dutch outdoor study

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Company:

Authors: Lex van Meurs, Peter Kloprogge, Marcel van der Kooi

Abstract:

In 2000 a new study of outdoor advertising reach was published in the Netherlands. The Dutch Outdoor Study combines several major innovations in outdoor research techniques with new software for presenting results. This paper describes the research technique, planning software and the results of the study. The study will also be compared to other European studies of outdoor advertising. Consideration is given to the possibility of applying the research design of our study to outdoor advertising research in other countries.

Lex van Meurs

Author

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Peter Kloprogge

Author

This is a long description of some author details.

Marcel van der Kooi

Author

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