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Magazines

Revue Française du Marketing (Mars 2010)

Le numéro se présente en trois parties. La première aborde la question des principes,c'est-à-dire des relations entre morale, éthique et déontologie (Calvez);la crise de la citoyenneté à travers l'information individuelle ou...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2010
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Citation

, A. (2010a, March 01). Revue Française du Marketing (Mars 2010). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2010-


Magazines

Research World (March 2007)

Measuring advertising effectiveness to an increasing extent has become a part of evaluating the integrated communications mix. Apart from mass advertising, activities such as promotion, outdoor sponsoring, direct marketing and above all new media...

Catalogue: Research World 2007
Author: ESOMAR B.V.
March 1, 2007
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Citation

B.V., E. (2007a, March 01). Research World (March 2007). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/research-world-march-2007-


Magazines

Revue Française du Marketing (Mai 2003)

En décidant de consacrer un numéro sur le thème des mutations de lapublicité, la Revue Française du Marketing comble un videqui s'est révélé jusqu'ici préjudiciable à la communauté deschercheurs et des professionnels...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2003
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Citation

, A. (2003a, May 01). Revue Française du Marketing (Mai 2003). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2003-


Research papers

New realities in the media information market in Brazil

The paper considers the recent consolidation in the Brazilian media measurement market, with the change in ownership of traditionally established media research agencies, and the attempts of smaller agencies to enter that market. The reaction of...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Romeu Rössler Telma
October 20, 1998
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Citation

Rössler Telma, R. (1998a, October 20). New realities in the media information market in Brazil. ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/new-realities-in-the-media-information-market-in-brazil


Research papers

Towards total communications strategies: Is media research keeping pace with change?

This book presents a detailed portrait of how the media research world is meeting the challenges of changing consumer and media environments. Its core themes will help media research professionals expand and develop their existing thinking. Many new...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Sheila Byfield
October 20, 1998
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Citation

Byfield, S. (1998a, October 20). Towards total communications strategies: Is media research keeping pace with change?. ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/towards-total-communications-strategies-is-media-research-keeping-pace-with-change-


Research papers

Advertising research

A company communicates with its consumers in many different ways: media, the product itself, its packaging, its display material, personal communication, public relations, advertising and information about sponsoring. Although many of the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Flemming Hansen
September 1, 1998
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Citation

Hansen, F. (1998a, September 01). Advertising research . ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/advertising-research-


Research papers

Communicating in Latin America

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl
Company: IBOPE Inteligencia
September 1, 1992
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Citation

D' Imperio Lima and Lobl (1992a, September 01). Communicating in Latin America. ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/communicating-in-latin-america


Research papers

Communicating in Latin America (Spanish)

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl
Company: IBOPE Inteligencia
September 1, 1992
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Citation

D' Imperio Lima and Lobl (1992a, September 01). Communicating in Latin America (Spanish). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/communicating-in-latin-america-spanish-


Research papers

The combination of the triad model and CAGI (computer assisted graphical interviewing)

This paper consists of three parts. In the first part some developments and the present situation concerning advertising are discussed, in particular in relation with communication research. Manufacturers appear to still have a somewhat conventional...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Theo B. C. Poiesz, Willem T. Brethouwer
Company: MarketResponse Nederland BV
June 15, 1992
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Citation

Poiesz and Brethouwer (1992a, June 15). The combination of the triad model and CAGI (computer assisted graphical interviewing). ANA - ESOMAR. Retrieved September 17, 2024, from


https://ana.esomar.org/documents/the-combination-of-the-triad-model-and-cagi-computer-assisted-graphical-interviewing-