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Towards total communications strategies: Is media research keeping pace with change?

Date of publication: October 20, 1998

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Sheila Byfield

Abstract:

This book presents a detailed portrait of how the media research world is meeting the challenges of changing consumer and media environments. Its core themes will help media research professionals expand and develop their existing thinking. Many new techniques are included that demonstrate both the international nature of the media business and the important part that media research plays in the total communications industry.

Sheila Byfield

Author

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Research Papers

Keeping pace with the changing women's market around the world

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Rena Bartos

 

June 15, 1990

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Citation

Bartos , R. (1990a, June 15). Keeping pace with the changing women's market around the world. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/keeping-pace-with-the-changing-women-s-market-around-the-world


Research Papers

Researching the process of change

Catalogue: Seminar 1998: Towards Total Communications Strategies

Authors: Michael Svennevig, Robin Brown, Matt Houltham, Robert Towler, Julie Firmstone

 

October 20, 1998

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Citation

Svennevig, Brown, Houltham, Towler and Firmstone (1998a, October 20). Researching the process of change. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/researching-the-process-of-change


Research Papers

The mass media and social change

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Bernard Cathelat, Mike Burke

 

June 15, 1974

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Cathelat and Burke (1974a, June 15). The mass media and social change. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-mass-media-and-social-change


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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Byfield, S. (1998a, October 20). Towards total communications strategies: Is media research keeping pace with change?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-mass-media-and-social-change