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Case studies

I hadn't really thought about that!”

Ethical behaviour can have very positive impacts on corporate performance, resulting in higher employee motivation and involvement, lower staff turnover and a better bottom line. This presentation reviews a pioneering case study of how Unilever built...

Catalogue: Congress 2011: Impact
Authors: Agnes Nairn, Marie-Agnes Beetschen
Company: Unilever
September 18, 2011
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Citation

Nairn and Beetschen (2011a, September 18). I hadn't really thought about that!”. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/i-hadn-t-really-thought-about-that-


Magazines

Revue Française du Marketing (Mars 2010)

Le numéro se présente en trois parties. La première aborde la question des principes,c'est-à-dire des relations entre morale, éthique et déontologie (Calvez);la crise de la citoyenneté à travers l'information individuelle ou...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2010
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Citation

, A. (2010a, March 01). Revue Française du Marketing (Mars 2010). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2010-


Research papers

Protection or participation?

The objective of this paper is to highlight for organisations the specific contemporary challenges presented when carrying out research with children in a fast growing increasingly regulated with multi-platform environment. In doing so the paper aims...

Catalogue: Congress 2009: Leading The Way
Author: Agnes Nairn
September 22, 2009
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Citation

Nairn, A. (2009a, September 22). Protection or participation?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/protection-or-participation-


Magazines

Revue Française du Marketing (Octobre 2008)

Le Professeur Michel Desbordes nous livre une brève histoire du sponsoring. Leconcept d'ambush marketing introduit par Meenagan en 1994 est unetechnique de plus en plus employée. Cependant, si elle vise à limiter lerisque financier induit...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2008
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Citation

, A. (2008a, October 01). Revue Française du Marketing (Octobre 2008). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2008-


Research reports

ICC/ESOMAR international code (Japanese)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2007
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Citation

B.V. and B.V. (2007a, June 15). ICC/ESOMAR international code (Japanese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-japanese-


Magazines

Revue Française du Marketing (Juillet 2006)

Les articles variés que votre Revue vous propose dans ce numéro couvrent un champtrès vaste : du développement durable à l'éthique sportive, en passant parla mesure des valeurs personnelles, de l'orientation vers le marché, de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2006
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Citation

, A. (2006a, July 01). Revue Française du Marketing (Juillet 2006). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juillet-2006-


Magazines

Research World (October 2005)

Every sector of our industry is now using advanced equipment or technology for computer assisted collection of information, for database storage, transmission or analyses for data mining purposes. Tools such as the familiar tachistoscope and camera...

Catalogue: Research World 2005
Author: ESOMAR B.V.
October 1, 2005
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Citation

B.V., E. (2005a, October 01). Research World (October 2005) . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-october-2005-


Research papers

Research ethics, morality and quality

The early research industry was experimental, experiential and built around key individuals' skills. It is now far too often a 'process' with rules and procedures, resulting in a commoditised context for purchase, use and evaluation.The process has...

Catalogue: Congress 2005: Making A Difference
Author: Neil McPhee
September 21, 2005
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Citation

McPhee, N. (2005a, September 21). Research ethics, morality and quality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-ethics-morality-and-quality


Research papers

Ethical do's and don'ts in the financial servicing of customers

Although banks tend to be considerate about implications of marketing decisions, their actions are quite often portrayed in media as unethical.This study seeks insight in what constitutes headline news; what constitutes an ethical problem; and the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Gino De Vooght, Lieve Schurgers, Dirk Schyvinck, Hakim Zemni, Ben Decock, An Schmücker
September 19, 2004
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Citation

De Vooght et al. (2004a, September 19). Ethical do's and don'ts in the financial servicing of customers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ethical-do-s-and-don-ts-in-the-financial-servicing-of-customers