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Research papers

An industrial marketing problem pricing of products for substitution(French)

Pricing methods for industrial products are sometimes (as in France for instance) less sophisticated than methods used for pricing consumer goods. There are a number of reasons for this difference, one of which is the specificity of each industrial...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Pierre Jourdan
June 15, 1969

Research papers

A price analysis of tomatoes in the Netherlands as a tool for framing marketing policy

In this paper an econometric price analysis of Dutch tomatoes will be presented. It is not only an effort at developing a tool of short run price forecasting. In fact, the analysis will be focussed on structural developments of the market. The plan...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: M. T. Meulenberg
May 1, 1968

Research papers

The pricing of new products

In this paper they report some of their research findings as they apply to the initial pricing of new products. They have used two techniques of research to expose consumers' price willingness in a number of markets.

Catalogue: The European Marketing Research Review 1966
Authors: Andre Gabor, Clive Granger
August 1, 1966