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The pricing of new products

Date of publication: August 1, 1966

Catalogue: The European Marketing Research Review 1966

Authors: Andre Gabor, Clive Granger

Abstract:

In this paper they report some of their research findings as they apply to the initial pricing of new products. They have used two techniques of research to expose consumers' price willingness in a number of markets.

Andre Gabor

Author

This is a long description of some author details.

Clive Granger

Author

This is a long description of some author details.

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Citation

Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/the-pricing-of-new-products