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The pricing of new products

Date of publication: August 1, 1966

Catalogue: The European Marketing Research Review 1966

Authors: Andre Gabor, Clive Granger

Abstract:

In this paper they report some of their research findings as they apply to the initial pricing of new products. They have used two techniques of research to expose consumers' price willingness in a number of markets.

Andre Gabor

Author

This is a long description of some author details.

Clive Granger

Author

This is a long description of some author details.

Research Papers

The effects of simulated price change on consumers in a retail environment

Catalogue: ESOMAR Congress 1988

Author: Siegfried Högl

Company: GfK

September 1, 1988

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Citation

Högl, S. (1988a, September 01). The effects of simulated price change on consumers in a retail environment. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-effects-of-simulated-price-change-on-consumers-in-a-retail-environment


Research Papers

Ex-ante measurement of price-sensitivities in case of multi-attribute products

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Dirk Huisman

Company: SKIM

June 15, 1991

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Citation

Huisman, D. (1991a, June 15). Ex-ante measurement of price-sensitivities in case of multi-attribute products. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/ex-ante-measurement-of-price-sensitivities-in-case-of-multi-attribute-products


Research Papers

Price information

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Halvor Sannaes

 

June 15, 1996

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Citation

Sannaes, H. (1996a, June 15). Price information. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/price-information


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Citation

Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/price-information