
Date of publication: August 1, 1966
Catalogue: The European Marketing Research Review 1966
Authors: Andre Gabor, Clive Granger
Abstract:
In this paper they report some of their research findings as they apply to the initial pricing of new products. They have used two techniques of research to expose consumers' price willingness in a number of markets.
This is a long description of some author details.
This is a long description of some author details.
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Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved May 13, 2025, from
https://ana.esomar.org/documents/the-pricing-of-new-products