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The pricing of new products

Date of publication: August 1, 1966

Catalogue: The European Marketing Research Review 1966

Authors: Andre Gabor, Clive Granger

Abstract:

In this paper they report some of their research findings as they apply to the initial pricing of new products. They have used two techniques of research to expose consumers' price willingness in a number of markets.

Andre Gabor

Author

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Clive Granger

Author

This is a long description of some author details.

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Research Papers

Pricing new products at better value for money

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Jean-Paul Frappa, Yves Marbeau

 

June 15, 1982

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Citation

Frappa and Marbeau (1982a, June 15). Pricing new products at better value for money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pricing-new-products-at-better-value-for-money


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The new rules of pricing in 2021

Catalogue: ESOMAR Spotlight Series 2021

Authors: Florian Bauer, Robin de Rooij, Martin Wricke

 

February 3, 2021

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Citation

Bauer, de Rooij and Wricke (2021a, February 03). The new rules of pricing in 2021. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-pricing-in-2021


Research Papers

New products

Catalogue: Seminar 1979: New Product Development

Author: Ronald W. Artingstall

 

October 1, 1979

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Citation

Artingstall, R. W. (1979a, October 01). New products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-products


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Citation

Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-products