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Videos
Brands Connect: The future of storytelling
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...
Catalogue: Brands Connect Series
Authors: Michelle Gansle, Renata Policicio
Companies: Mars Wrigley, ESPN
November 18, 2020
Webinars
Evolution continued: The future of the data, analytics and insights industry
Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed, and delivered (usually in a PowerPoint deck that is reviewed and shelved) to a dynamic, data-driven approach that...
Catalogue: Webinars 2020
Authors: Jacqueline Rousseau-Anderson, Andrew Konya, John Ouren, Reineke Reitsma, Torbjörn Andersson
Companies: Forsta, Forrester, ScaleHouse, Remesh, Symphony Technology Group
November 17, 2020
Videos
Brands Connect: The changing role of the insights function and job description
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...
Catalogue: Brands Connect Series
Authors: Michelle Gansle, Begonia Fafian
Companies: Mars Wrigley, The Coca-Cola Company
October 28, 2020
Videos
Standing out from the crowd
Workshop, sharing experiences and advice on looking for a role in Insights. There is a lot more to it than writing a good CV!
Catalogue: Insights Festival 2020
Authors: Elizabeth Norman, Begonia Fafian, Caroline Bates, Louise Maycock
September 15, 2020
Videos
Impactos de pandemia para os pesquisadores Brasileiros
Monitoring of the current situation, problems, and perspectives of Brazilian researchers, with two waves of quantitative research.
Catalogue: Insights Festival 2020
Author: Cintia Corrales
September 14, 2020
Webinars
Why big consulting is eating market research's lunch
Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have...
Catalogue: Webinars 2019
Authors: Alex Gelman, Steliana Ifrim
October 1, 2019
Videos
Communicating research results
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Shows you how to turn market research findings into actionable recommendations. Learn how to translate your findings from market research studies of all kinds into reports and...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Jeffrey Henning
September 8, 2019
Research reports
ESOMAR/GRBN guideline on duty of care: Protecting data subject from harm
The purpose of the Duty of Care Guideline is to advise researchers and the organisations in which they work on their responsibilities to protect the privacy and well-being of data subjects. It provides organisations with flexibility to formulate...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
September 7, 2019
Videos
