Why big consulting is eating market research's lunch
Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have crossed paths with these consulting behemoths and may have even lost a competitive RFP to them. How can this be, given that consulting firms have much less research expertise and cost significantly more than both internal projects and MR firms?
In this webinar, Alex Gelman, mTab's CEO and former McKinsey consultant, answers these questions and shares five key consulting skills that researchers must develop to ensure that they, not consultants, have a seat at the executive table.
- This could also be of interest