Abstract:
Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have crossed paths with these consulting behemoths and may have even lost a competitive RFP to them. How can this be, given that consulting firms have much less research expertise and cost significantly more than both internal projects and MR firms?
In this webinar, Alex Gelman, mTab's CEO and former McKinsey consultant, answers these questions and shares five key consulting skills that researchers must develop to ensure that they, not consultants, have a seat at the executive table.
This could also be of interest:
Videos
Why Big Data is a small ideaâ¦
Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
 
June 15, 2013
Research Papers
Why Big Data is a small ideaâ¦
Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
 
September 26, 2013
Research Papers
Lunch break
Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Ole Petter Nyhaug, Jeanette Bergquist
 
February 27, 2005
