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Research papers

Research papers

The green shoots of technology

Recycling may have become the buzz word for liberal thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that...

Catalogue: Congress 2008: Frontiers
Author: Joe Brown
Company: Illuminas
September 26, 2008

Research papers

Kuschel, Kuschel, Kuschel

Issues such as sustainability, social responsibility, ethical and ecological correctness dominate the headlines and political agendas as well as brand vision workshops. And they also extend into the most intimate areas of people’s lives which,...

Catalogue: Congress 2008: Frontiers
Authors: Hans-Bert Matoul, Stefan Hagl, Michael Wittenberg
Company: Happy Thinking People
June 15, 2008

Research papers

The impact of climate change on business

'Climate Change is the greatest market failure the world has seen' Sir Nicolas Stern, former Chief Economist of the World Bank. This statement reinforces the view that climate change is a product of the world's economic and social 'system' as a...

Catalogue: Congress 2008: Frontiers
Authors: Yashwant Deshmukh, Lloyd Hetherington, Eugene Kritski, Fabián Echegaray
Companies: Market Analysis, GlobeScan Incorporated
September 26, 2008

Research papers

When consumption becomes political

This presentation addresses several significant questions: To what extent do consumers in emerging markets like Brazil and Argentina face the marketplace as a new voting arena to express identities and interests, as well as beliefs about the common...

Catalogue: Congress 2009: Leading The Way
Author: Fabián Echegaray
Company: Market Analysis
September 22, 2009

Research papers

Sustainable Brazil

This work goes back to political and economic factors that led to the emergence of a new middle class in Brazil, as well as the development of the Brazilian and global debate on sustainability and conscious consumption. It shows the effect of this...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Mário Mattos
Company: GfK
May 3, 2012

Research papers

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anna Demianova, Susanne Stahl
Company: Point-Blank International GmbH
November 16, 2016


Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do

Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
February 23, 2021


Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big
Authors: Fiona Blades, Ana Alvarez
Company: MESH Experience
June 15, 2013