Abstract:

Our ambition to inspire food and nourish life is rooted in shaping the future. To achieve this, we must promote long-term thinking and foster a forward-looking culture at Kerry. Nevertheless, anticipating the future is a challenging endeavour, especially in a data-driven and evidence-focused business. It was no ordinary task when our executives asked Insight to explore the 2030 worldview and predict the future. We acknowledged that historians often struggle to accurately recount the past, so how could researchers like us do any better?