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Research papers

Sampling and interviewing in industrial research

Industrial market research Is the Investigation of the markets for capital goods by means of the approved market research methods adapted to the special requirements of the Industrial market. Industrial or capital goods are those products which are...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Max K. Adler
June 15, 1961
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Citation

Adler, M. K. (1961a, June 15). Sampling and interviewing in industrial research. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/sampling-and-interviewing-in-industrial-research


Research papers

Criteria for appreciating the value of interviews in the field of industrial research (English-French)

The following considerations aim at determining the criteria decisive for appreciating the value of each interview and as such for the whole study. With this in mind a study among 100 companies which may be considered as potential buyers of a special...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Karl-Heinz Strothmann
June 15, 1961
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Citation

Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (English-French). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/criteria-for-appreciating-the-value-of-interviews-in-the-field-of-industrial-research-english-french-