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Criteria for appreciating the value of interviews in the field of industrial research (English-French)

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Karl-Heinz Strothmann

Abstract:

The following considerations aim at determining the criteria decisive for appreciating the value of each interview and as such for the whole study. With this in mind a study among 100 companies which may be considered as potential buyers of a special kind of machine has shown to what extent the quota of refusals differs with various categories of questions response themes. The second step was an analysis under the aspect of in how far the average quota of refusals depends on the operating characteristics of the investigated plant and on the personal characteristics of the interviewed expert.

Karl-Heinz Strothmann

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Research Papers

Criteria for appreciating the value of interviews in the field of industrial research (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Karl-Heinz Strothmann

 

June 15, 1961

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Citation

Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (German). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/criteria-for-appreciating-the-value-of-interviews-in-the-field-of-industrial-research-german-


Research Papers

The use of a consumer field force for interviewing in mass industrial markets

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: A. E.V. Dent

 

January 1, 1973

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Citation

Dent, A. E. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets-1040


Research Papers

The use of a consumer field force for interviewing in mass industrial markets

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: M. Narraway

 

January 1, 1973

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Citation

Narraway, M. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets


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Citation

Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (English-French). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets