Resources Library by ANA

From Orkut to Instagram (Spanish)

A lot has been said and written about social media consumers, but few empirical longitudinal studies have been done on them in Latin America. Through this study, we will see how in the past three years, important changes have occurred in the way...

Catalogue: Latin America 2014: Accelerating Growth

Author: Ivan Casas

June 15, 2014

Watching the devices

This presentation will graphically demonstrate how we consume media in 2015, and how viewing on mobile devices has changed our relationship with programmes, and ads. By seeing how we watch and where we focus across the range of devices we watch video...

Catalogue: Congress 2015: Revelations

Authors: Robert Ellis, Martin Greenbank

Company: COG Research Ltd.

June 15, 2015

Mobility of listening and audience measurement in Finland

This paper concerns a new approach to both radio audience behavior amt its measurement in Finland. Finland has earned a recent reputation as a front-runner of new communication technology yet radio listening in Finland is high (in terms of time...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Erja Ruohomaa, Juha Ourila

June 15, 1999

Life beyond the focus group

Globally, clients and stakeholders such as advertising agencies are looking for richer insights which they can use to differentiate their brand. Semiotics is an area that can appear to offer rich possibilities.Like psychology, this area is of vital...

Catalogue: Asia Pacific 2004

Author: Lee Ryan

Company: KANTAR TNS Malaysia

March 28, 2004

The convergence of mobility and media

Mobile Media is considered one of the key drivers for the future success of the telecom industry. Ericsson ConsumerLab and SKIM Analytical durables&ict have conducted a global study in order to add the consumer dimension in the design of Mobile...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Jürgen Warnecke, Jonas Selen, Susanna Lewis

Company: SKIM

November 7, 2004

The mobile brand experience

This presentation describes the pioneering work of conducting ad effectiveness research on the mobile web. By forcing a process that combines innovation, collaboration, leadership, and research rigor, a previously unavailable view on branding impact...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Kara Manatt, George Pappachen

June 1, 2008

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big

Author: Robert Ellis

Company: COG Research Ltd.

June 15, 2013

Flash news: Europe's data protection regulation

With over 92% of Europeans concerned about the collection of personal data on their mobile devices, getting the balance right between the company’s need to collect data and maintaining the trust of consumers and respondents can sometimes be a...

Catalogue: Webinars 2015

Author: Kim Smouter-Umans

June 15, 2015

Mobile trend

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population’s expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019

Authors: Edmar Bulla, Enric Cid

Company: Netquest

April 7, 2019