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Research papers

Re-engineered research program for print advertising on the B-T-B market

In the spring of 1994 the Berlingske Group of newspapers in Denmark conducted a survey to gain new knowledge about the decision-making process that business-to-business advertisers’ use in making their media and marketing plans. The project was...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Eileen Klitvad
June 15, 1994
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Citation

Klitvad, E. (1994a, June 15). Re-engineered research program for print advertising on the B-T-B market. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/re-engineered-research-program-for-print-advertising-on-the-b-t-b-market


Research papers

How to double your audience

In Canada a combination of factors both stimulate and impede audience research. The complex Canadian broadcasting system and the competition among research suppliers create a situation in which innovative research solutions are frequently proposed...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Kiefl
May 1, 1994
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Citation

Kiefl, B. (1994a, May 01). How to double your audience. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-double-your-audience


Research papers

TV audience measurement around the world

There is increasing interest in the "Digital Superhighway”. How will TV audience measurement cope with this radical change in the medium? Many believe that the fast approaching fractionated and mobile television environment will necessitate a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Bill Harvey, Ken Purdye
May 1, 1994
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Citation

Harvey and Purdye (1994a, May 01). TV audience measurement around the world. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tv-audience-measurement-around-the-world


Research papers

Hard to get respondents

Media surveys are very often used as a basis for demographic data within a market. While carrying out these surveys "Hard-to-Get Respondents" are often tackled at the field level or even later on by weighting. This paper is on a study carried out to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Sanjay Badhe, Titoo Ahluwalia
January 1, 1994
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Citation

Badhe and Ahluwalia (1994a, January 01). Hard to get respondents. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/hard-to-get-respondents


Research papers

Staff research and total quality management

This paper essentially covers two specific areas: The first half, by virtue of two Case Studies, looks at employee surveys conducted within a Total Quality context. The second looks at findings of staff research making comparisons across different...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Ruth McNeil
September 1, 1993
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Citation

McNeil, R. (1993a, September 01). Staff research and total quality management. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/staff-research-and-total-quality-management


Research papers

In TQ, the process can be as important as the results

This paper describes how Unilever's Personal Products Companies in Europe used a Customer Satisfaction Survey to improve their relationship with their customers in the retail trade. It does not present a revolutionary approach to the methodology of...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Deborah Petty, Ian Hewitt
September 1, 1993
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Citation

Petty and Hewitt (1993a, September 01). In TQ, the process can be as important as the results. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/in-tq-the-process-can-be-as-important-as-the-results


Research papers

Implementing internal customer satisfaction measurement within a market research agency

This paper is divided into two parts. The first part describes why we decided to set up an internal customer satisfaction survey within BMRB International, it reviews the issues that we confronted and how we decided to resolve these. It also...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Stella Hall, Derek Mesure
September 1, 1993
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Citation

Hall and Mesure (1993a, September 01). Implementing internal customer satisfaction measurement within a market research agency. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/implementing-internal-customer-satisfaction-measurement-within-a-market-research-agency


Research papers

Customer, dealer and employee satisfaction

To ensure quality at all levels requires comprehensive and continuous surveys and feedback between customers, dealers and the manufacturer. This allows strategy and action to be integrated at all levels in the meeting of customer needs. The needed...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Gary Mutz, Ian D. Greig, Simon Howell
June 15, 1993
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Citation

Mutz, Greig and Howell (1993a, June 15). Customer, dealer and employee satisfaction. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/customer-dealer-and-employee-satisfaction


Research papers

Expert or consumer language? Why not both?

We use language to describe and communicate our impressions and feelings to other people. When a single language is spoken by a group of people, there is no problem in understanding. However, where there are 2 different languages, to get an...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Francisco Batalla
June 15, 1993
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Citation

Batalla, F. (1993a, June 15). Expert or consumer language? Why not both?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/expert-or-consumer-language-why-not-both-