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Hard to get respondents

Date of publication: January 1, 1994

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Authors: Sanjay Badhe, Titoo Ahluwalia

Abstract:

Media surveys are very often used as a basis for demographic data within a market. While carrying out these surveys "Hard-to-Get Respondents" are often tackled at the field level or even later on by weighting. This paper is on a study carried out to analyse differences between Hard-to-Get respondents and Easy-to-Get respondents, in India and a pilot study carried out in the UAE.

Sanjay Badhe

Author

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Titoo Ahluwalia

Author

This is a long description of some author details.

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Badhe and Ahluwalia (1994a, January 01). Hard to get respondents. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/rajar-respondents