Abstract:
This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic spirit drinks market.
Research Papers
The emerging middle class in Russia
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Marina Simakova, Ioannis Kavounis
 
March 26, 2012
Research Papers
Defence-inducing advertising
Catalogue: ESOMAR Congress 1980: Taking Stock
Author: D. S. Leathar
 
September 1, 1980
Research Reports
Qualitative research for Victoria Wine
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1976
