Back

Emerging middle class in Russia

Date of publication: June 15, 2012

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marina Simakova, Ioannis Kavounis

Abstract:

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic spirit drinks market.

Marina Simakova

Author

This is a long description of some author details.

Ioannis Kavounis

Author

This is a long description of some author details.

Research Papers

The emerging middle class in Russia

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marina Simakova, Ioannis Kavounis

 

March 26, 2012

×

Citation

Simakova and Kavounis (2012a, March 26). The emerging middle class in Russia. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-emerging-middle-class-in-russia


Research Papers

Defence-inducing advertising

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: D. S. Leathar

 

September 1, 1980

×

Citation

Leathar, D. S. (1980a, September 01). Defence-inducing advertising . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/defence-inducing-advertising-


Research Reports

Qualitative research for Victoria Wine

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1976

×

Citation

, C. (1976a, February 01). Qualitative research for Victoria Wine. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/qualitative-research-for-victoria-wine


  • Video
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Simakova and Kavounis (2012a, June 15). Emerging middle class in Russia. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/qualitative-research-for-victoria-wine