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Research reports

Homepride cook-in-sauces

The specific objectives of this research were: 1. To assess reasons for trial; re-purchase,lapsed usage, and non-usage;2. To obtain reactions to packs, packimagery and instructions, and valuefor money;3. To examine satisfactions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 29, 1975
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Citation

, C. (1975a, July 29). Homepride cook-in-sauces. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/homepride-cook-in-sauces


Research reports

Qualitative consumer research on Gancia Spumante

The objectives of this research were as follows: 1. To provide up-to-date information on drinkers'and potential drinkers' attitudes to sparklingwines and champagne;2. To assess perceptions and feelings about Ganciawithin attitudes to the market as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 10, 1975
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Citation

, C. (1975a, July 10). Qualitative consumer research on Gancia Spumante. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-consumer-research-on-gancia-spumante


Research reports

Findus dessert pancakes

The present study is worth nothing someaspects and attitudes which appeared to have a bearingon the reactions to the test commercial for frozen prepared desserts.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1975
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Citation

, C. (1975a, May 01). Findus dessert pancakes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/findus-dessert-pancakes


Research reports

Qualitative research on signals and other fluoride brands for Elida-Gibbs

The objectives of this piece of research were therefore to:1. Examine consumer attitudes towards their own brands and to other brands on the market, particularly Signal, covering any changes in attitudes;2. Assess the importance of flavor Signal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1975
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Citation

, C. (1975a, April 03). Qualitative research on signals and other fluoride brands for Elida-Gibbs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-signals-and-other-fluoride-brands-for-elida-gibbs


Research reports

Qualitative research into the attitudes towards gravy and towards promotional and product concepts

Colman Foods have developed a new fat-based gravy product,containing flavoring, thickening, meat extracts, and meat fats. This is conceived as being readily soluble in waterand thus providing a complete gravy with the addition of water. New...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1975
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Citation

, C. (1975a, March 08). Qualitative research into the attitudes towards gravy and towards promotional and product concepts . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-attitudes-towards-gravy-and-towards-promotional-and-product-concepts-


Research reports

Motivational research into the current and potential market for Champagne in Great Britain

Sales of Champagne in Great Britain dropped by half in1974, after a period of growth in the early 70's. Champagne sales are attributable to price increasesand perhaps down-trading to Sparkling Wines, itappears that there have been changes in basic...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Motivational research into the current and potential market for Champagne in Great Britain . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/motivational-research-into-the-current-and-potential-market-for-champagne-in-great-britain-


Research reports

VIM advertising research

The general objectives were to assess in qualitativeterms which concept and concepts appeared to be mostlikely to reinforce loyalties to Vim and to attract womenundecided between Vim and Ajax.More specifically, the objectives were:1. To examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 19, 1975
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Citation

, C. (1975a, February 19). VIM advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/vim-advertising-research


Research reports

Research report on Polo advertising research

Following earlier qualitative research on Attitudestowards Mints, J.W.T has produced fournew advertising approaches as stimuli to develop anew advertising campaign for Polo. The objectives of the research reported here were toassess: 1. Current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 9, 1975
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Citation

, C. (1975a, January 09). Research report on Polo advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-polo-advertising-research


Research reports

Qualitative research into attitudes to cutlery

The aim of this research was to provide Primary ContactLtd., with information concerning attitudes held byconsumers to cutlery and, to a loser extent, relatedtableware, such as stainless steel/silver plate/silverdishes, candelabra, rose-bowls,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 15, 1974
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Citation

, C. (1974a, November 15). Qualitative research into attitudes to cutlery . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-cutlery-