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Videos

From customer satisfaction to customer experience

Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the customer-centric culture in the organization.

Catalogue: Latin America 2020 - Insights Festival
Authors: Flavia Lage, Karen Russi
Companies: Brain Brand Strategy, Banco do Brasil
October 19, 2020
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Citation

Lage and Russi (2020a, October 19). From customer satisfaction to customer experience. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/from-customer-satisfaction-to-customer-experience-11623


Videos

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019
Author: Jose Antonio Noriega
Companies: Möbius, CITIBANAMEX
November 10, 2019
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Citation

Noriega, J. (2019a, November 10). Qualitative fast track. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/qualitative-fast-track-10869


Videos

Global insights transformation the high-tech way

In this case study, Robert Adams (Vice President Global Human Insights, Visa Inc.) will describe the foundations for transformation the high-tech way, identifying key best practices that can be leveraged by other organizations. Elizabeth P. Morgan...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Elizabeth P. Morgan, Robert Adams
September 8, 2019
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Citation

Morgan and Adams (2019a, September 08). Global insights transformation the high-tech way. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/global-insights-transformation-the-high-tech-way-10723


Videos

Atomic research

Research is no longer linear and traditional reporting methods are stuck in a moment of time? Atomic Research breaks down knowledge into parts, treating research as small atoms of information that can live independently of large reports. This...

Catalogue: Latin America 2019
Author: Camila Borja
April 9, 2019
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Citation

Borja, C. (2019a, April 09). Atomic research. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/atomic-research


Videos

The research game-changer (Portuguese)

This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied...

Catalogue: Latin America 2019
Authors: Camila Takahira, Maisa Naser
Company: Itaú Unibanco
April 8, 2019
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Citation

Takahira and Naser (2019a, April 08). The research game-changer (Portuguese). ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/the-research-game-changer-portuguese-


Videos

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Camila Borja, Luciano Lauri Pires
November 11, 2018
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Citation

Borja and Lauri Pires (2018a, November 11). UX research in a developing country . ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/ux-research-in-a-developing-country-