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Atomic research

Date of publication: April 9, 2019

Catalogue: Latin America 2019

Author: Camila Borja

Abstract:

Research is no longer linear and traditional reporting methods are stuck in a moment of time? Atomic Research breaks down knowledge into parts, treating research as small atoms of information that can live independently of large reports. This approach helped our UX team to better manage our research findings, where each observation is tagged with supporting evidence to reuse whenever needed.

Camila Borja

Author

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North and Corson North (1967a, August 21). The role of research in finding and keeping vital personnel. ANA - ESOMAR. Retrieved June 02, 2025, from


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https://ana.esomar.org/documents/defining-television-quality-through-audience-reaction-measures


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Borja, C. (2019a, April 09). Atomic research. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/marketing-research-