The research game-changer (Portuguese)
Abstract:
This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied to non-structured data, we have managed to classify instantaneously the type of comment, the subject and the sentiment. In this way, it is possible to prioritize the most critical items, identify points for improvement and analyze the feasibility of the suggestions offered by our customers.
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Research Papers
A game changer in the understanding of toy consumer
Catalogue: Congress 2018
Authors: Joaquim Bretcha, MarÃa Payá, Raul Gordo, Marc Smaluhn
Company: Netquest
September 23, 2018
Research Papers
The game experiments
Catalogue: Congress 2011: Impact
Authors: Deborah Sleep, Jon Puleston
Companies: GMI (Global Market Insite), Engage Research
September 18, 2011
Videos
A game changer in understanding toy purchasers
Catalogue: Congress 2018
Authors: Marc Smaluhn, Raul Gordo
Company: Netquest
September 23, 2018
