The research game-changer (Portuguese)

Date of publication: April 8, 2019

Catalogue: Latin America 2019

Abstract:

This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied to non-structured data, we have managed to classify instantaneously the type of comment, the subject and the sentiment. In this way, it is possible to prioritize the most critical items, identify points for improvement and analyze the feasibility of the suggestions offered by our customers.

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