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Research papers

Big Data big debate

How do you handle more than 5 million verbatims and creative proposals in just two weeks?

Catalogue: Fusion 2019
Author: Bruno Jeanbart
Company: OpinionWay
November 10, 2019

Research papers

Choosing wisely?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In this paper, Ipsos MORI and client Citizens Advice Scotland showcase results from the first-ever study to demonstrate the impact and relative efficacy of different deliberative...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sara Davidson, Emma Grant McColm
Company: Ipsos MRBI
September 8, 2019

Research papers

Hybrid studies can enrich and cheapen at the same time?

At the same time that we admit that online surveys are not yet representative of the national population in Brazil, there is no doubt that it is now possible to perform hybrid studies and obtain the contribution of the "online" for ...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Laure Castelnau, Paula Yamakawa, Helio Gastaldi
Company: IBOPE Inteligencia
June 15, 2015

Research papers

The case of Tunisian elections following the Arab Spring

The role of opinion polling in new democracy countries is highlighted in this presentation. Governments and institutions must be aware of the importance of updated and accurate public opinion information, knowledge, and attitudes. Tunisia is a case...

Catalogue: Congress 2012: Accelerating Excellence
Author: Nébil Belaam
Company: EMRHOD Consulting
September 13, 2012

Research papers

Who's afraid of opinion polls?

This is a true story about a pollster and a public policy advisor, who in a small project in the Fiji Islands put public opinion polling at the forefront of public debate at an international level. The project finally gave the people of Fiji a voice....

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jenny Hayward-Jones, Caz Tebbutt
September 13, 2012

Research papers

Tracking societal values

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour. To be able to make effective strategies, insight in the public perception of the issues and in the value systems of the public is...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Gerard Bartels
May 11, 2004

Research papers

Independent public opinion research in transitional China: Today and tomorrow

This paper reviews the pioneering research done by China's independent public opinion research in the country's governmental public service assessment and related research subjects.In an attempt to specify the role of independent public opinion...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Victor Yuan, Wen Fan, Mingchao Xiao, Huichao Zeng, Yanhua Fu
Company: Dataway Horizon
May 9, 2004

Research papers

The prognosis of the past and remembrance of the future

During most of the 20th century there was no tradition in Mexico of surveying public opinion and social affairs. Aside from isolated experiences, the fields of sociology and applied social research did not cultivate public opinion measuring as an...

Catalogue: Latin America 2001
Author: Alejandro Garnica Andrade
May 1, 2001

Research papers

The use of modelling for public opinion polls

This dissertation aims to propose a methodological approach to apply modelling to public opinion polls in order to favour the process which leads from description to explanation and further to prediction. The inclusion of modelling would also...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Oscar Carrari
June 15, 1999