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Research papers

Moving forward with innovative research technology

In this paper, the authors take as their theme the growth of new product development research technology, and in particular simulated test market modeling in the U.S.A. Emphasis is not placed on the various models themselves but on the uses and...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: David Pring, Robert J. Burgess
June 15, 1988
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Citation

Pring and Burgess (1988a, June 15). Moving forward with innovative research technology. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/moving-forward-with-innovative-research-technology


Research papers

A divorce after twenty years or why and how Denmark is leaving the Belson model

The organisation for syndicated media research in Denmark was established in 1967 and it was quite obvious that we should use the Belson model for establishing readership figures. In the Danish organisation all parts interested in the matter are...

Catalogue: Seminar 1988: Media And Media Research
Author: Sigurd Bennike
June 15, 1988
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Citation

Bennike, S. (1988a, June 15). A divorce after twenty years or why and how Denmark is leaving the Belson model. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-divorce-after-twenty-years-or-why-and-how-denmark-is-leaving-the-belson-model


Research papers

Changing the name of a newspaper

The 'Gelderlander' is the largest regional newspaper in the Netherlands. One of the major editions (circulation 36.000 copies) is distributed inthe city of Arnhem (20 kilometers to the north of Nijmegen) and its surrounding area. For historical...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Filip van Dijk, Leendert van Meerem
November 25, 1987
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Citation

van Dijk and van Meerem (1987a, November 25). Changing the name of a newspaper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/changing-the-name-of-a-newspaper


Research papers

A launch test programme designed to predict market performance for new youth magazines

Test marketing new magazine ideas is not an economically feasible operation for I.P.C. Magazines' Youth Group. However, I.P.C.'s editorial and marketing expertise, gained over many years of publishing in the youth market, enables it to minimise the...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Hilary Cross
November 23, 1983
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Citation

Cross, H. (1983a, November 23). A launch test programme designed to predict market performance for new youth magazines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-launch-test-programme-designed-to-predict-market-performance-for-new-youth-magazines


Research papers

Assessor

With 10 years of use and 500 applications, ASSESSOR has enriched its capabilities as a model structure, has incorporated quite a few decision aids and is delivering experience data base services. The model is a simultaneous system which structures...

Catalogue: Seminar 1983: New Product Development
Authors: Jacques Blanchard, Carlos Harding
October 2, 1983
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Citation

Blanchard and Harding (1983a, October 02). Assessor . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/assessor-


Research papers

New products

This paper is concerned with the generation and screening of new product ideas. It does not concern itself with the development of products, brand names, packaging or advertising of the ideas which survive the screening process and is thus only the...

Catalogue: Seminar 1979: New Product Development
Author: Ronald W. Artingstall
October 1, 1979
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Citation

Artingstall, R. W. (1979a, October 01). New products. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-products


Research papers

Corporate strategies for new-product development in multinational enterprises

The aim of this paper is to describe some of the techniques which have been developed by three multinational enterprises for use in the complex process of bringing new products to the market place. The development of new products inherently involves...

Catalogue: Seminar 1979: New Product Development
Author: Ilkka A. Ronkainen
October 1, 1979
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Citation

Ronkainen, I. A. (1979a, October 01). Corporate strategies for new-product development in multinational enterprises. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/corporate-strategies-for-new-product-development-in-multinational-enterprises


Research papers

Public versus private opinion

The opportunities for research in the 1980s will be much affected by changes in society. In particular, by a clash between two powerful forces: the producer bureaucracy and the new individualism. It will be a clash of values and opinions and research...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Stephen King
June 15, 1979
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Citation

King, S. (1979a, June 15). Public versus private opinion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/public-versus-private-opinion


Research papers

Public versus private opinion

This paper suggests that there is a genuine difference between people's "private opinions" and their "public opinions"; but the requirements of media contests will force research methods to concentrate almost entirely on "public opinion". The danger...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Stephen King
June 15, 1979
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Citation

King, S. (1979a, June 15). Public versus private opinion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/public-versus-private-opinion-1841