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New products

Date of publication: October 1, 1979

Catalogue: Seminar 1979: New Product Development

Author: Ronald W. Artingstall

Abstract:

This paper is concerned with the generation and screening of new product ideas. It does not concern itself with the development of products, brand names, packaging or advertising of the ideas which survive the screening process and is thus only the initial, even if crucially important, step in the process of developing new products.

Ronald W. Artingstall

Author

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Research Papers

Product screening and product optimization

Catalogue: Seminar 1983: New Product Development

Author: Juergen Schwoerer

 

November 2, 1983

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Citation

Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/product-screening-and-product-optimization-


Research Papers

Streamlining the front end of the product development process

Catalogue: Seminar 1995: Successful Product Engineering

Author: Renee V. Dorjahn

 

June 15, 1995

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Citation

Dorjahn, R. V. (1995a, June 15). Streamlining the front end of the product development process. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/streamlining-the-front-end-of-the-product-development-process


Research Papers

The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Peter M. Kraushar

 

September 1, 1974

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Citation

Kraushar, P. M. (1974a, September 01). The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-cost-effectiveness-of-market-research-with-particular-application-to-the-search-for-new-product-ideas-in-fast-moving-consumer-goods


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Citation

Artingstall, R. W. (1979a, October 01). New products. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-cost-effectiveness-of-market-research-with-particular-application-to-the-search-for-new-product-ideas-in-fast-moving-consumer-goods