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New products

Date of publication: October 1, 1979

Catalogue: Seminar 1979: New Product Development

Author: Ronald W. Artingstall

Abstract:

This paper is concerned with the generation and screening of new product ideas. It does not concern itself with the development of products, brand names, packaging or advertising of the ideas which survive the screening process and is thus only the initial, even if crucially important, step in the process of developing new products.

Ronald W. Artingstall

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The pricing of new products

Catalogue: The European Marketing Research Review 1966

Authors: Andre Gabor, Clive Granger

 

August 1, 1966

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Citation

Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-pricing-of-new-products


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Turning existing technologies into new products

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Boaz Mourad, Ilana Drucker, Stacey Matthias, Jason Zolov

Company: Insight Research Group Ltd.

March 30, 2003

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Mourad, Drucker, Matthias and Zolov (2003a, March 30). Turning existing technologies into new products . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/turning-existing-technologies-into-new-products-


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Predicting the sales potential of new products

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Authors: Simon Godfrey, Jon Wilkinson

 

June 15, 1990

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Citation

Godfrey and Wilkinson (1990a, June 15). Predicting the sales potential of new products . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-


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Citation

Artingstall, R. W. (1979a, October 01). New products. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-