Abstract:
This paper is concerned with the generation and screening of new product ideas. It does not concern itself with the development of products, brand names, packaging or advertising of the ideas which survive the screening process and is thus only the initial, even if crucially important, step in the process of developing new products.
Research Papers
Product screening and product optimization
Catalogue: Seminar 1983: New Product Development
Author: Juergen Schwoerer
 
November 2, 1983
Research Papers
Streamlining the front end of the product development process
Catalogue: Seminar 1995: Successful Product Engineering
Author: Renee V. Dorjahn
 
June 15, 1995
