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New products

Date of publication: October 1, 1979

Catalogue: Seminar 1979: New Product Development

Author: Ronald W. Artingstall

Abstract:

This paper is concerned with the generation and screening of new product ideas. It does not concern itself with the development of products, brand names, packaging or advertising of the ideas which survive the screening process and is thus only the initial, even if crucially important, step in the process of developing new products.

Ronald W. Artingstall

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Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved April 24, 2024, from


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Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

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Citation

Artingstall, R. W. (1979a, October 01). New products. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/new-products-and-market-research