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Research papers

Informativeness of product characteristics and their dimensional scaling

The paper presents a new approach to the scaling of market product characteristics. The categories used in information theory are applied to study product characteristics, which are treated as meaningful messages. The market product itself is...

Catalogue: ESOMAR Congress 1989
Author: Stefan Mynarski
September 15, 1989
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Citation

Mynarski, S. (1989a, September 15). Informativeness of product characteristics and their dimensional scaling. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/informativeness-of-product-characteristics-and-their-dimensional-scaling


Research papers

The transferability of rating scale techniques to an African population

The purpose of the study was to select the most appropriate scale for the measurement of Africans' satisfaction with their transport services. Four types of scale (verbal, numerical, visual and graphic) were selected. Two types of each of these...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: N. Morris, Pat van der Reis
September 1, 1980
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Citation

Morris and van der Reis (1980a, September 01). The transferability of rating scale techniques to an African population. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-transferability-of-rating-scale-techniques-to-an-african-population


Research papers

Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular

If one wishes to study the effect of advertising, a concise definition of the concept of ‘advertising’ is essential. In business-circles, the function of advertising is often defined: ‘advertising must sell’. Although it cannot be...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: R. G. Ogilvie, G. J. S. Wilde
June 15, 1980
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Citation

Ogilvie and Wilde (1980a, June 15). Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular . ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/determination-of-the-effect-of-advertising-by-means-of-the-scaling-techniques-in-general-and-the-semantic-differential-in-particular-


Research papers

Perception of magazines

Most of the previous studies of media are based on reading habits of the audience. The similarity between two magazines is then defined in terms of the audience duplication. A major limitation of this approach is that it confuses the concepts of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Authors: Yves Evrard, Jacques Obadia
March 1, 1976
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Citation

Evrard and Obadia (1976a, March 01). Perception of magazines. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/perception-of-magazines


Research papers

Some problems associated with the use of multidimensional scaling

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
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Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling


Research papers

Some problems associated with the use of multidimensional scaling (French)

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
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Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling (French). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling-french-


Research papers

Structuring the market for heavy duty detergents

The experiment is aimed at structuring the market for heavy duty detergents. The problem that posed itself with regard to this experiment was: Is it possible to find this structure with the aid of multidimensional scaling (MDS)? The idea behind the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Pim Asselbergs, Eddy Bogaerts
August 1, 1975
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Citation

Asselbergs and Bogaerts (1975a, August 01). Structuring the market for heavy duty detergents. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/structuring-the-market-for-heavy-duty-detergents


Research papers

A global study of criteria used in media knowledge

As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Jean Luis Brousse, A. Biecheler
September 1, 1974
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Citation

Brousse and Biecheler (1974a, September 01). A global study of criteria used in media knowledge. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/a-global-study-of-criteria-used-in-media-knowledge


Research papers

A global study of criteria used in media knowledge (French)

As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: A. Biecheler, Jean Luis Brousse
September 1, 1974
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Citation

Biecheler and Brousse (1974a, September 01). A global study of criteria used in media knowledge (French). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/a-global-study-of-criteria-used-in-media-knowledge-french-