Abstract:

As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing to the respondents of this phase. So, we have to our disposal, for a large sample answers, from the same persons, to questions about the centres of interest, the equipment goods owned and the societal profiles. We have to our disposal a material suitable for printing out the trends of a systematic research about the scales of criteria used to describe the audience of the Media. We want, first of all, to set this paper more upon the appraising of the scale of criteria than upon the nature itself of the conclusions appealing to the different Media. In that sense we shall try to point out some parameters so as to value scales of criteria and to give some examples of applying the methods of multi-dimensional analysis.