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Informativeness of product characteristics and their dimensional scaling

Date of publication: September 15, 1989

Catalogue: ESOMAR Congress 1989

Author: Stefan Mynarski

Abstract:

The paper presents a new approach to the scaling of market product characteristics. The categories used in information theory are applied to study product characteristics, which are treated as meaningful messages. The market product itself is approached as information conveying unit in the area of exchange.

Stefan Mynarski

Author

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Citation

Mynarski, S. (1989a, September 15). Informativeness of product characteristics and their dimensional scaling. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/informativeness-of-product-characteristics-and-their-dimensional-scaling