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Research papers

About the May, 1974 seminar on "managing market research as a business"

Every one of us reads a newspaper, from time to time. It may be the Financial Times, Le Figaro, Die Welt, or any other one. Now, I would like to start my presentation of the Luxemburg Seminar by asking you a question: - Did you ever try to briefly...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alain Kling
May 1, 1974
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Citation

Kling, A. (1974a, May 01). About the May, 1974 seminar on "managing market research as a business". ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/about-the-may-1974-seminar-on-managing-market-research-as-a-business-


Research papers

Conclusions of the seminar

Concluding remarks of the ESOMAR seminar "From market research to advertising strategy and vice-versa" by J. A. Burdus.

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Julia Ann Burdus
June 15, 1973
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Citation

Burdus, J. (1973a, June 15). Conclusions of the seminar. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/conclusions-of-the-seminar