Abstract:
Concluding remarks of the ESOMAR seminar "From market research to advertising strategy and vice-versa" by J. A. Burdus.
Webinars
Mirror, mirror on the wall
Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017
Research Papers
Further thoughts on advertising research
Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Timothy Joyce
 
June 15, 1971
Videos
Re-imagine marketing research
Catalogue: Congress 2016: #WOW
Author: Jerry (Yoram) Wind
 
June 15, 2016
