Abstract:
Concluding remarks of the ESOMAR seminar "From market research to advertising strategy and vice-versa" by J. A. Burdus.
This could also be of interest:
Research Papers
Some conclusions of the seminar
Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Julia Ann Burdus
 
May 1, 1974
Research Papers
Summary of the seminar
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jan D. Noordhoff
 
June 15, 1972
Research Papers
Conclusions
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Henk L. Bos
 
November 1, 1968
