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Conclusions of the seminar

Date of publication: June 15, 1973

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Julia Ann Burdus

Abstract:

Concluding remarks of the ESOMAR seminar "From market research to advertising strategy and vice-versa" by J. A. Burdus.

Julia Ann Burdus

Author

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Webinars

Mirror, mirror on the wall

Catalogue: Webinars 2017

Author: Kristin Hickey

Company: KANTAR TNS Malaysia

December 29, 2017

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Citation

Hickey, K. (2017a, December 29). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall-


Research Papers

Further thoughts on advertising research

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: Timothy Joyce

 

June 15, 1971

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Citation

Joyce, T. (1971a, June 15). Further thoughts on advertising research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/further-thoughts-on-advertising-research


Videos

Re-imagine marketing research

Catalogue: Congress 2016: #WOW

Author: Jerry (Yoram) Wind

 

June 15, 2016

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Citation

Wind, J. (2016a, June 15). Re-imagine marketing research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/re-imagine-marketing-research


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Citation

Burdus, J. (1973a, June 15). Conclusions of the seminar. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/re-imagine-marketing-research