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Conclusions of the seminar

Date of publication: June 15, 1973

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Julia Ann Burdus

Abstract:

Concluding remarks of the ESOMAR seminar "From market research to advertising strategy and vice-versa" by J. A. Burdus.

Julia Ann Burdus

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Research Papers

Some conclusions of the seminar

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Julia Ann Burdus

 

May 1, 1974

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Citation

Burdus, J. (1974a, May 01). Some conclusions of the seminar. ANA - ESOMAR. Retrieved July 30, 2025, from


https://ana.esomar.org/documents/some-conclusions-of-the-seminar


Research Papers

Summary of the seminar

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Jan D. Noordhoff

 

June 15, 1972

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Citation

Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved July 30, 2025, from


https://ana.esomar.org/documents/summary-of-the-seminar-


Research Papers

Conclusions

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Henk L. Bos

 

November 1, 1968

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Citation

Bos, H. L. (1968a, November 01). Conclusions. ANA - ESOMAR. Retrieved July 30, 2025, from


https://ana.esomar.org/documents/conclusions


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Burdus, J. (1973a, June 15). Conclusions of the seminar. ANA - ESOMAR. Retrieved July 30, 2025, from


https://ana.esomar.org/documents/conclusions