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In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation
Authors: James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes
November 22, 2023

Videos

How Many Value Propositions is too Many?

Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Susmita Somjit, Malaiesswari Krishnan
November 22, 2023

Videos

The Formula to Decoding the Future of Infant Nutrition

How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum
November 22, 2023

Videos

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto
November 22, 2023

Videos

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong
November 22, 2023

Videos

Drive Innovation Success by Humanising AI

In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Colin Ho, Jiongming Mu
November 22, 2023

Videos

Measuring the Value of Data Democratization

Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge

Catalogue: Congress 2023
Authors: Tania Poelmann, Sandra Berg
Companies: Reckitt, Stravito
October 5, 2023

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