Virtual Reality, Real Impact

Date of publication: November 19, 2024

Catalogue: Asia Pacific 2024

Abstract:

As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place.

 

A woman walks down the aisle. ?Welcome to our office. I am Barbara, your interviewer for today?. She shows me how to use my controllers to move around, and we walk past the reception to a big screen. There, she shows me today?s agenda and we talk a bit about my current search for a new e-bike. Then, she guides me upstairs where we enter a room that looks straight out of StarTrek. However, as soon as we enter, this suddenly transforms into a bike showroom. Stepping inside, I?m impressed by the room?s openness. Skylights bathe everything in natural light. Several e-bikes are displayed around the room, each one looking like it?s ready for a test ride.

Barbara du Perron

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Ewoud van Bennekom

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