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Videos

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 17, 2020

Videos

Concours French best practices: A vous de jouer. Be the one!

A session dedicated to the francophone community to share excellences and best practices of the French Market research community.

Catalogue: Insights Festival 2020
Author: Isabelle Fabry
September 17, 2020

Videos

Videos

Focus group fails: How to save the humans (and the brands)

F*ck Focus Groups: The case for human first fearless research.3 takeaways:- It's easy to default and focus on what matters to the business. It's braver - and smarter - to put humans at the heart of everything we do. Let's begin with our humans and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Gabriela McCoy
Company: Bacardi
June 18, 2020

Videos

Catalyst for change

In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that. 

Catalogue: Client Summit 2019- Spring Edition
Author: Jonathan Bohm
June 27, 2019

Videos

Atomic research

Research is no longer linear and traditional reporting methods are stuck in a moment of time? Atomic Research breaks down knowledge into parts, treating research as small atoms of information that can live independently of large reports. This...

Catalogue: Latin America 2019
Author: Camila Borja
April 9, 2019

Videos

From Colombia to the world (Spanish)

Via a case study, this session will examine the development process of an innovation concept of a Colombian Company that is now multi-LATAM. Lasante is developing innovation platforms for all Latin countries in an effort to be competitive against...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Cristina Garcés, Carolina Mejía Posada
June 15, 2014