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Research papers

The changing face of the Czechoslovak consumer 1988 - 1992

The subject of this paper is the process of evolution undergone by Czechoslovak consumers between 1988 and 1992. The development of expectations together with achieved realities of the Czechoslovak population in terms of living standards and patterns...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Mia Bartonova, Jana Bérová
September 1, 1992
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Citation

Bartonova and Bérová (1992a, September 01). The changing face of the Czechoslovak consumer 1988 - 1992. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-changing-face-of-the-czechoslovak-consumer-1988---1992