Resources Library by ANA

Panel observation on three specific forms of brand promotion

There is a logical correlation between growing indifference to brands on the consumers' part and the increase in such "below the line activities" generated by producers. One sometimes wonders whether these activities are aimed at the consumer or at...

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Coen C. J. de Koning

June 15, 1971

The application of panel techniques to promotion measurement

The subject of this paper is the measurement of the sales effect of promotions by the analysis of consumer behaviour in terms of penetration and repeat purchasing. The type of penetration/ repeat purchasing analysis required for this purpose, and...

Catalogue: Seminar 1971: Below-The-Line Activities

Author: John Parfitt

June 15, 1971

Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry

The ready made clothing sector shows, more than any other field, a chain reaction between the behaviour of the end consumer and that of the retailer in such a way, that the producer appears to be directly involved, with a remote probability of...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Salvatore Ceglia

September 1, 1970

Advertising, promotion and medical detailing

It is not the purpose of this paper to suggest modifications in the existing structure of decisions. Without discussing at this point the role of marketing statistics in a pharmaceutical company we propose suggesting a method of exploiting such...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Author: Jean-Mathieu Paoli

June 15, 1970

Experience gained in a multistage verbal panel survey (German)

The task of the panel study was to measure changes in consumer attitudes towards various brands and to check in how far positive changes, conceptual and behavioural, may be ascribed to the influence of advertising. The advantage of the panel...

Catalogue: ESOMAR Congress 1968

Author: Peer Müller-Grote

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1968

Data collecting systems for a consumer panel in the field of semi-durable goods

Continuous measuring of a market trend is normally carried out through the data collection system known under the name "Panel' . A Panel can he composed of different subjects (house wives, men, households, retail shops, etc.), according to the scopes...

Catalogue: ESOMAR Congress 1968

Author: Salvatore Ceglia

June 15, 1968

Experience gained in a multistage verbal panel survey

The task of the panel study was to measure changes in consumer attitudes towards various brands and to check in how far positive changes, conceptual and behavioural, may be ascribed to the influence of advertising. The advantage of the panel...

Catalogue: ESOMAR Congress 1968

Author: Peer Müller-Grote

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1968

How accurately can product purchasing behaviour be measured by recall at single interview?

This paper reports some of the findings of an experimental study which Attwood Consumer Panel housewives in Great-Britain were interviewed (anonymously) on their purchasing behaviour in 12 consumer product fields being measured in the Panel diaries....

Catalogue: ESOMAR/WAPOR Congress 1967

Author: John Parfitt

August 1, 1967

The re-launch of a relaxant in Italy (Italian)

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the...

Catalogue: ESOMAR Congress 1966

Author: Emilio Plate

September 1, 1966