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Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry

Date of publication: September 1, 1970

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Salvatore Ceglia

Abstract:

The ready made clothing sector shows, more than any other field, a chain reaction between the behaviour of the end consumer and that of the retailer in such a way, that the producer appears to be directly involved, with a remote probability of affecting the market. In this paper we give an example, even though exemplifying, of a concrete experience of a men's and women's clothes producer that applied the results of a textile consumer panel as well as those of a retailer panel of clothing items for its production.

Salvatore Ceglia

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Citation

Ceglia, S. (1970a, September 01). Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/using-long-term-studies-in-marketing-planning