Abstract:

The ready made clothing sector shows, more than any other field, a chain reaction between the behaviour of the end consumer and that of the retailer in such a way, that the producer appears to be directly involved, with a remote probability of affecting the market. In this paper we give an example, even though exemplifying, of a concrete experience of a men's and women's clothes producer that applied the results of a textile consumer panel as well as those of a retailer panel of clothing items for its production.