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Research papers

A view from the floor

The comments which I propose to make on the Seminar should be read in the light of two factors, firstly for twelve years I was actively engaged in below-the-line activities on the 'client' side of the business and for two years have been running an...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: J. A. Kershaw
June 15, 1971
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Citation

Kershaw, J. A. (1971a, June 15). A view from the floor . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/a-view-from-the-floor-


Research papers

Report-back from working group I

The group welcomed the distinctions drawn on the first day between the various types of promotional activity and regretted that these distinctions were not subsequently maintained when interpreting research into promotions - particularly panel data....

Catalogue: Seminar 1971: Below-The-Line Activities
Author: F. R. Jephson
June 15, 1971
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Citation

Jephson, F. R. (1971a, June 15). Report-back from working group I . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/report-back-from-working-group-i-