You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Seminar 1971: Below-The-Line Activities.
ANA has found 20 results for you, in 149 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The application of panel techniques to promotion measurement

The subject of this paper is the measurement of the sales effect of promotions by the analysis of consumer behaviour in terms of penetration and repeat purchasing. The type of penetration/ repeat purchasing analysis required for this purpose, and...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: John Parfitt
June 15, 1971
×

Citation

Parfitt, J. (1971a, June 15). The application of panel techniques to promotion measurement. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-application-of-panel-techniques-to-promotion-measurement


Research papers

A recent in-store experiment for pre-testing promotions

This paper presents the findings of the experiment for one of the product groups tested and shows to what extent our objectives were achieved. It points out the difficulties encountered in carrying out a test of this kind and furthermore, the...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: R. Chib
Company: Gallup International Association
June 15, 1971
×

Citation

Chib, R. (1971a, June 15). A recent in-store experiment for pre-testing promotions . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-recent-in-store-experiment-for-pre-testing-promotions-


Research papers

Research on in-store commercial radio

The purpose of the research was to collect data on the effect of in-store advertising through the Supersound system, and so to provide an answer to the question whether the large scale introduction of this system would be useful.

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Emile M. C. van Westerhoven
June 15, 1971
×

Citation

van Westerhoven, E. M. (1971a, June 15). Research on in-store commercial radio. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-on-in-store-commercial-radio


Research papers

The consumer appeal of on-pack offers

The major purpose of this paper is to provide a particular illustration of the testing and evaluation of one type of sales promotion scheme - the on-pack offer. In itself, it points to some of the difficulties of evaluating sales promotion...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Derek C. Martin
June 15, 1971
×

Citation

Martin, D. C. (1971a, June 15). The consumer appeal of on-pack offers. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-consumer-appeal-of-on-pack-offers


Research papers

Below-the-line promotion

During 1969 and 1970 a programme of research was undertaken at the University of Bradford Management Centre which explored some hitherto ignored aspects of below-the-line promotion. Part of this programme, the whole of which was initiated and...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Martin Christopher
June 15, 1971
×

Citation

Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/below-the-line-promotion


Case studies

The application of the media selection model to selective sampling

This paper will deal with the problem of choice between two activities, advertising versus selective sampling as below-the- line activity. It will explore the possibility of achieving objective standards of decision according to procedures followed...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Jan Ligthart
June 15, 1971
×

Citation

Ligthart, J. (1971a, June 15). The application of the media selection model to selective sampling . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-application-of-the-media-selection-model-to-selective-sampling-


Research papers

A view from the floor

The comments which I propose to make on the Seminar should be read in the light of two factors, firstly for twelve years I was actively engaged in below-the-line activities on the 'client' side of the business and for two years have been running an...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: J. A. Kershaw
June 15, 1971
×

Citation

Kershaw, J. A. (1971a, June 15). A view from the floor . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-view-from-the-floor-


Research papers

Report-back from working group I

The group welcomed the distinctions drawn on the first day between the various types of promotional activity and regretted that these distinctions were not subsequently maintained when interpreting research into promotions - particularly panel data....

Catalogue: Seminar 1971: Below-The-Line Activities
Author: F. R. Jephson
June 15, 1971
×

Citation

Jephson, F. R. (1971a, June 15). Report-back from working group I . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-i-


Research papers

An outline of below-the-line

The purpose of the seminar is to advance thinking upon the research evaluation of 'below-the-line' expenditures. For while in respect of normal media advertising there is internationally a wide area of general understanding about techniques,...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: John Knecht
May 19, 1971
×

Citation

Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/an-outline-of-below-the-line-