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Research reports

Report on qualitative research on Sunsilk colour foam

The general objectives of the research were to evaluatea further two advertising executions for Sunsilk ColourFoam. The specific research objectives were:1. to establish which of the two copy approachesbest communicated the product to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Report on qualitative research on Sunsilk colour foam. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-sunsilk-colour-foam


Research papers

Positioning

This paper describes a methodology : "creative motivation research" in which a group of consumers using non-verbal techniques in a prospective and goal-oriented setting are led to express their motivations, desires and fears concerning a product...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Udolpho van de Sandt
June 15, 1973
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Citation

van de Sandt, U. (1973a, June 15). Positioning. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/positioning


Research reports

Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.

This research was specifically designed to assist decision-making as to the positioning and treatment of the product in themarket. Information was also sought on consumer imagery of Rioin an absolute and comparative sense, and the significance of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973
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Citation

, C. (1973a, March 11). Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-soft-drink--rio-for-charles-baker-black-gross-ltd-


Research reports

Qualitative research on Power Tools

The main objective of the research was to assess the compatibility of theWilkinson name with domestic power tools. What product,performance, service, price expectations are generatedby the idea of an electric drill from Wilkinson: whatthe properties...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1972
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Citation

, C. (1972a, June 08). Qualitative research on Power Tools. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-power-tools


Research reports

Qualitative research on the Bissel hand sweeper

Bissell has developed a small hand sweeper which isdesigned as a "crumb brush" type of product. Exploratory research was undertaken to assess thelikely appeal of the product and its perceived usage. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1972
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Citation

, C. (1972a, June 03). Qualitative research on the Bissel hand sweeper. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-bissel-hand-sweeper


Research reports

Qualitative research on 'Sugarbowl'

The general objectives of this research were to determine:1. Reactions to the 'Sugarbowl' pack, including product expectations, perceived usage, communicationof the pack as a whole and detailed surfacedesign elements; 2. Reactions to the 'Sugarbowl '...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 2, 1972
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Citation

, C. (1972a, April 02). Qualitative research on 'Sugarbowl'. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-sugarbowl-


Research reports

Qualitative research on gas lamps

This report sets out the results, conclusions and recommendations, drawn from a qualitative study on consumer responses to Victorian Style Gas Lamps. The research objectives were:1. To ascertain how respondents felt about the exterior of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps


Research reports

Qualitative research on sewing thread for Barnaby & Tarr

The aim of the research is to investigate consumer reaction to the concept of using two different sewings threads according to the type of material. More specifically the objectives of the research are:1. To test awareness of brands and types of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1970
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Citation

, C. (1970a, December 08). Qualitative research on sewing thread for Barnaby & Tarr. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-sewing-thread-for-barnaby-tarr


Research papers

The use of attitude data in the short-term forecasting of durable expenditure

This paper outlines some current research being conducted at the London Business School, sponsored by the Leverhulme Trust in conjunction with the Gallup Poll, into how market survey data can be used to measure the state of consumer expectations and...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Gordon Heald
September 1, 1970
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Citation

Heald, G. (1970a, September 01). The use of attitude data in the short-term forecasting of durable expenditure. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/the-use-of-attitude-data-in-the-short-term-forecasting-of-durable-expenditure