You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Consumer Expectations.
ANA has found 65 results for you, in 1925 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Domestos range extensions

The Company is considering developing certainnew household products. One strategic approachis to use an existing brand name, such asDomestos, to aid and support these products: general purpose cleaner, spry disinfectant, and bathroom cleaner.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
×

Citation

, C. (1974a, July 01). Qualitative research on Domestos range extensions . ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-domestos-range-entensions-


Research reports

Qualitative research on Sobranie

The objectives of the research reported here were:1. To assess the reactions among Super C smokersto the concept of a new range of products fromSobranie emanating from a place in New BondStreet;2. To examine in detail responses to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1974
×

Citation

, C. (1974a, April 15). Qualitative research on Sobranie. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sobranie


Research reports

Research report on Belladonna

The general objectives of this research were toexplore four brands of Belladonna that resultedfrom the development work on packs and advertising.The four brands were named New Moon, Someone Special,Madame and Della Francesca.The specific research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1973
×

Citation

, C. (1973a, November 02). Research report on Belladonna. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/research-report-on-belladonna


Research reports

Report on qualitative research on Sunsilk colour foam

The general objectives of the research were to evaluatea further two advertising executions for Sunsilk ColourFoam. The specific research objectives were:1. to establish which of the two copy approachesbest communicated the product to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
×

Citation

, C. (1973a, August 21). Report on qualitative research on Sunsilk colour foam. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-sunsilk-colour-foam


Research papers

Positioning

This paper describes a methodology : "creative motivation research" in which a group of consumers using non-verbal techniques in a prospective and goal-oriented setting are led to express their motivations, desires and fears concerning a product...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Udolpho van de Sandt
June 15, 1973
×

Citation

van de Sandt, U. (1973a, June 15). Positioning. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/positioning


Research reports

Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.

This research was specifically designed to assist decision-making as to the positioning and treatment of the product in themarket. Information was also sought on consumer imagery of Rioin an absolute and comparative sense, and the significance of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973
×

Citation

, C. (1973a, March 11). Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-soft-drink--rio-for-charles-baker-black-gross-ltd-


Research reports

Qualitative research on Power Tools

The main objective of the research was to assess the compatibility of theWilkinson name with domestic power tools. What product,performance, service, price expectations are generatedby the idea of an electric drill from Wilkinson: whatthe properties...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1972
×

Citation

, C. (1972a, June 08). Qualitative research on Power Tools. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-power-tools


Research reports

Qualitative research on the Bissel hand sweeper

Bissell has developed a small hand sweeper which isdesigned as a "crumb brush" type of product. Exploratory research was undertaken to assess thelikely appeal of the product and its perceived usage. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1972
×

Citation

, C. (1972a, June 03). Qualitative research on the Bissel hand sweeper. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-bissel-hand-sweeper


Research reports

Qualitative research on 'Sugarbowl'

The general objectives of this research were to determine:1. Reactions to the 'Sugarbowl' pack, including product expectations, perceived usage, communicationof the pack as a whole and detailed surfacedesign elements; 2. Reactions to the 'Sugarbowl '...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 2, 1972
×

Citation

, C. (1972a, April 02). Qualitative research on 'Sugarbowl'. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sugarbowl-