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Magazines

Marketing and research today (May 1995)

In the previous issue of this Journal, the authors introduced the theoreticalside to semiotics. The major objective of this issue is to illustrate the separate items involved in semiotic applications. With a selection of concepts including the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1995
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Citation

B.V., E. (1995a, May 01). Marketing and research today (May 1995). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1995-


Case studies

Using the eyes of the consumer to build successful, globalized brand management strategies

Today, most Brand Management teams are being asked to become productive with smaller budgets and fewer human and material resources; to move faster, know more and make fewer mistakes; and, be more profitable in the bargain. Couple this with the...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Charles Ilsley, Roger J. Posten
June 15, 1994
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Citation

Ilsley and Posten (1994a, June 15). Using the eyes of the consumer to build successful, globalized brand management strategies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-the-eyes-of-the-consumer-to-build-successful-globalized-brand-management-strategies


Research papers

Brand personality modelling

Most advertisers in the 90’s no longer look at their brands using only socio-demo- graphic and classic imagery measurement tools. As marketing researchers, we experience more and more their urgent need to understand the very personal...

Catalogue: Seminar 1994: Building Successful Brands
Author: Rolf Verlinden
June 15, 1994
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Citation

Verlinden, R. (1994a, June 15). Brand personality modelling. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-personality-modelling


Research papers

The dialogue wheel

This paper serves as an introduction to the use of a comprehensive model for managers engaged with direct marketing and the use of market systems in B-t-B marketing. The DialogueWheel was first presented to six Scandinavian companies and has been...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Gorm Kunøe
June 15, 1994
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Citation

Kunøe, G. (1994a, June 15). The dialogue wheel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-dialogue-wheel


Research papers

Rating the ratings

Peoplemeter panels have been the principal tool for measuring TV audience behaviour for about ten years now, yet there is no universal agreement on the right way of running such a panel. Although bodies such as EAAA and EBU have started to explore...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Trevor Sharot
May 1, 1994
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Citation

Sharot, T. (1994a, May 01). Rating the ratings. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rating-the-ratings


Research papers

A model for forecasting the audience of television programs

Our main objective has been to build a model which takes into account both the schedule of the different channels and the competition between them, forecasts reasonably well and with less error than extrapolation, is easy to use, can be used on...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Philippe Cattin, Remi Festa, Alain Le Diberder
May 1, 1994
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Citation

Cattin, Festa and Le Diberder (1994a, May 01). A model for forecasting the audience of television programs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-model-for-forecasting-the-audience-of-television-programs


Research papers

The television audience examined

People use television in different ways and for different reasons. The variable use of television makes audience measurement challenging. The principles of measurement dictate that subjects which have a particular property should be included in a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Maura Clancey
May 1, 1994
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Citation

Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-television-audience-examined


Research papers

TV audience measurement

The paper discusses the needs of the advertisers from media research in the dramatically changed TV environment many expect to happen already in the next few years. The key change of the TV medium will be fragmentation caused by a multi-channel...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Thomas Neumann
May 1, 1994
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Citation

Neumann, T. (1994a, May 01). TV audience measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tv-audience-measurement


Research papers

UK radio

This paper begins by describing the development and methodology of RAJAR - the UK's first jointly agreed audience research system for radio, setting this in the context of the structure and needs of the two broadcast sectors - BBC and commercial. It...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Roger Gane
May 1, 1994
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Citation

Gane, R. (1994a, May 01). UK radio. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uk-radio