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Webinars

Increasing effectiveness and profitability: Your projects in focus

As a data, research, or insights business, projects are the lifeblood of your organization. Having the right technology, processes and strategies in place can ensure you're as profitable as you can be, and take your firm to the next level.During this...

Catalogue: Webinars 2021
Authors: John Kearon, Kimberly Sack
Company: Deltek
April 29, 2021
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Citation

Kearon and Sack (2021a, April 29). Increasing effectiveness and profitability: Your projects in focus. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/increasing-effectiveness-and-profitability-your-projects-in-focus


Research papers

From brilliant to actionable

This paper will describe the collaboration between Hershey's and In4mation Insights to revolutionize how marketing ROI is modeled and how its results are spread throughout an organization. The development of new-to-the-world Bayesian statistical...

Catalogue: Congress 2011: Impact
Authors: Mark Garratt, Rafael Alcaraz, Steve Cohen
Company: In4mation insights
September 18, 2011
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Citation

Garratt, Alcaraz and Cohen (2011a, September 18). From brilliant to actionable. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/from-brilliant-to-actionable


Magazines

Research World (January 2009)

The distinguished economist Brian Reading in this issue forecasts that we are very likely to see a 'W-shaped' recovery this time, with fiscal stimuli providing temporary relief before we see a second slump. It is also distinctly possible that even...

Catalogue: Research World 2009
Author: ESOMAR B.V.
January 1, 2009
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Citation

B.V., E. (2009a, January 01). Research World (January 2009). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-january-2009-


Magazines

Research World (May 2008)

To be a media planner today must be one of the most stressful jobs in the business world. Confronted with a tsunami of change in the ways in which people consume media - and indeed live their lives wrapped up in different and new media environments...

Catalogue: Research World 2008
Author: ESOMAR B.V.
May 1, 2008
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Citation

B.V., E. (2008a, May 01). Research World (May 2008). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-may-2008-


Research papers

Service quality management

The banks that do well in the 1990's will be those which re-discover the customer and start to manage customer service. Customers tend to define service quality by what is spoken, heard or seen in their encounters with the bank. The 'service...

Catalogue: Seminar 1988: Research For Financial Services
Author: David Ballantyne
June 15, 1988
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Citation

Ballantyne, D. (1988a, June 15). Service quality management. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/service-quality-management


Research papers

Resource-otp

In this paper we describe a rather unusual decision support system which has been developed to help managers to take various kinds of resource allocation decisions, has a knowledge base which comprises causal models and it has an optimisation based...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Madan G. Singh, R. Cook, Marcel Corstjens
June 4, 1986
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Citation

Singh, Cook and Corstjens (1986a, June 04). Resource-otp. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/resource-otp


Research papers

The use of competitive analysis in R&D planning

The need for strong "market research" or competitive analysis is no longer limited to strategic or market planning functions within a company. Research and development, one of the most essential determinants of long-term success in the pharmaceutical...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Tamara J. Erickson
February 27, 1985
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Citation

Erickson, T. J. (1985a, February 27). The use of competitive analysis in R&D planning. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-use-of-competitive-analysis-in-r-d-planning


Research papers

Making it all happen: The client's point of view

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Daniel Leconte
June 15, 1984
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Citation

Leconte, D. (1984a, June 15). Making it all happen: The client's point of view. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-2523


Research papers

Making it all happen: The client's point of view (French)

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Daniel Leconte
June 15, 1984
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Citation

Leconte, D. (1984a, June 15). Making it all happen: The client's point of view (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-french--2525