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Making it all happen: The client's point of view

Date of publication: June 15, 1984

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Daniel Leconte

Abstract:

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be those determined and directed by Central Services at Head Office. By taking as an example the 1984 Budget for Research the following allocation of resources can be established.

Daniel Leconte

Author

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Research Papers

Promoting and managing innovation in future product development

Catalogue: ESOMAR Congress 1988

Author: Daniel Leconte

 

September 1, 1988

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Citation

Leconte, D. (1988a, September 01). Promoting and managing innovation in future product development. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/promoting-and-managing-innovation-in-future-product-development


Research Papers

Making it all happen: The sub-contractor view

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Jean Bigant

 

June 15, 1984

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Citation

Bigant, J. (1984a, June 15). Making it all happen: The sub-contractor view. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications


Research Papers

The usefulness of complex and pluricausal thinking in qualitative research

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Françoise Leconte, Marc Carpentier

 

June 15, 1993

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Citation

Leconte and Carpentier (1993a, June 15). The usefulness of complex and pluricausal thinking in qualitative research. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-usefulness-of-complex-and-pluricausal-thinking-in-qualitative-research


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Citation

Leconte, D. (1984a, June 15). Making it all happen: The client's point of view. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-usefulness-of-complex-and-pluricausal-thinking-in-qualitative-research