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Research papers

Views and experiences of a manufacturer

The paper is based on the past years experience of a worldwide operating pharmaceutical company in the area of international survey research among the medical profession. The company has tried different approaches from the very decentralized approach...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rudi Meyer
September 1, 1981
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Citation

Meyer, R. (1981a, September 01). Views and experiences of a manufacturer. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/views-and-experiences-of-a-manufacturer


Research papers

Views and experiences of an agency

So far as the innovative sector of the pharmaceutical industry itself is concerned, the paper describes the extent to which various manufacturing companies have developed an international dimension and the broad categories into which they fall in...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Michael R. Pratt
September 1, 1981
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Citation

Pratt, M. R. (1981a, September 01). Views and experiences of an agency. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/views-and-experiences-of-an-agency


Research papers

Researching different promotional approaches

This paper attempts to describe: A) Different current approaches to promotional campaigns by multi-national pharmaceutical companies; B) Different approaches to researching these campaigns; C) A proposed method of research which minimises cost but...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Colin N. Maitland
September 1, 1981
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Citation

Maitland, C. N. (1981a, September 01). Researching different promotional approaches. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/researching-different-promotional-approaches


Research papers

The changing scene in international pharmaceutical marketing research

Because of fundamental changes in the nature of pharmaceutical marketing, there has been a considerable increase in the demand for pharmaceutical market research. There is now: increasing competition, increasing need for marketing skills and...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Clifford H. Jellett
Company: Harris Interactive (Europe)
September 1, 1981
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Citation

Jellett, C. H. (1981a, September 01). The changing scene in international pharmaceutical marketing research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-changing-scene-in-international-pharmaceutical-marketing-research


Research papers

The need for international market intelligence systems

The paper argues the case for international market intelligence systems and identifies the key factors that need to be taken into account in developing such a system. The industry is becaming increasingly competitive, more international and managers...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: James C. Newell
September 1, 1981
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Citation

Newell, J. C. (1981a, September 01). The need for international market intelligence systems. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-need-for-international-market-intelligence-systems


Research papers

The role of the patient in international research

The paper considers the implications of patients' reactions, attitudes and behaviour in the overall marketing mix for ethical pharmaceutical products. Having considered the patient's influence on the choice and use of drugs, it looks at the use of...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: David S. Mitchell
September 1, 1981
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Citation

Mitchell, D. S. (1981a, September 01). The role of the patient in international research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-role-of-the-patient-in-international-research


Research papers

The use of brand mapping studies

Brand mapping is being discussed at the 1981 ESOMAR conference when as a marketing research approach it could be argued that the technique is old fashioned and therefore ill-suited to the needs of pharmaceutical management personnel in the 1980's. In...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Alan J. Bowditch
September 1, 1981
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Citation

Bowditch, A. J. (1981a, September 01). The use of brand mapping studies. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-use-of-brand-mapping-studies


Research papers

New international research technique "rings the bell" throughout Europe

This paper discusses the growth within the Netherlands in recent years of the use of telephone interview methods. This growth mirrors a similar development in the United States of America, where such interview techniques have long been established...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Maurice de Hond
August 1, 1981
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Citation

de Hond, M. (1981a, August 01). New international research technique "rings the bell" throughout Europe. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/new-international-research-technique-rings-the-bell-throughout-europe


Research papers

International advertising

Introductory paragraph to "International advertising" section of the book "Market researcher look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). International advertising . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/international-advertising-