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Researching different promotional approaches

Date of publication: September 1, 1981

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Colin N. Maitland

Abstract:

This paper attempts to describe: A) Different current approaches to promotional campaigns by multi-national pharmaceutical companies; B) Different approaches to researching these campaigns; C) A proposed method of research which minimises cost but maximises potential return. It does not attempt to describe in detail the research methods used - just the planning of research.

Colin N. Maitland

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Maitland, C. N. (1981a, September 01). Researching different promotional approaches. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/researching-children