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Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
June 15, 2014


Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Dianne Gardiner
June 15, 2014


Out with words - Are pictures the new black?

A mobile research experiment replacing words entirely with “enhanced” pictures.In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future...

Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
November 27, 2017


Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Carolin Kaiser, Raimund Wildner
June 15, 2016


Now I see what you mean

Our training and our professional culture leads us to think of the world through a rational, linguistic filter. We cling on to the idea that there is an objective reality 'out there' and that we have an impartial, objective standpoint. Of course,...

Catalogue: Congress 2015: Revelations
Authors: Nick Coates, Fiona Hall, Kevin McLean
June 15, 2015


Worth a thousand words (Spanish)

Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Ezequiel Paura
Company: Netquest
May 14, 2018


Stockography breaking time

To study changes in Indian weddings over the decades, we created a methodology that was asynchronous with time: STOCKOGRAPHY - juxtaposing available stock of past and present weddings and identifying deltas. We collected data in the form of videos...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sushma Panchawati, Shefali Nath Gupta, Kamna Sharma
June 15, 2014