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Out with words - Are pictures the new black?

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Company: Happy Thinking People

Authors: Sarah Jin, Anton Kozka

Abstract:

A mobile research experiment replacing words entirely with “enhanced” pictures. In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new real-life communications methods, such as “augmenting” pictures using social media apps.

Sarah Jin

Author

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Anton Kozka

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Out with words - Are pictures the new black?

Catalogue: Congress 2017: Visionary

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Company: Happy Thinking People

September 4, 2017

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Jin and Kozka (2017a, September 04). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black-


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McNae, Hunt, Colwyn, Bergner and Kang (2022a, September 26). New Worlds Need New Words. ANA - ESOMAR. Retrieved June 23, 2025, from


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Catalogue: CRAM/Peter Cooper Archive Collection

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Citation

Jin and Kozka (2017a, November 27). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/black-magic-advertising