Out with words - Are pictures the new black?

Date of publication: November 27, 2017


A mobile research experiment replacing words entirely with “enhanced” pictures. In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new real-life communications methods, such as “augmenting” pictures using social media apps.

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