Back

Out with words - Are pictures the new black?

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Company: Happy Thinking People

Authors: Sarah Jin, Anton Kozka

Abstract:

A mobile research experiment replacing words entirely with “enhanced” pictures. In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new real-life communications methods, such as “augmenting” pictures using social media apps.

Sarah Jin

Author

This is a long description of some author details.

Anton Kozka

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Out with words - Are pictures the new black?

Catalogue: Congress 2017: Visionary

Authors: Sarah Jin, Anton Kozka

Company: Happy Thinking People

September 4, 2017

×

Citation

Jin and Kozka (2017a, September 04). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black-


Research Papers

New Worlds Need New Words

Catalogue: Congress 2022: 75th Anniversary

Authors: Fiona McNae, Cato Hunt, Julius Colwyn, Anouk Bergner, Sui Lai Kang

Company: Space Doctors Ltd

September 26, 2022

×

Citation

McNae, Hunt, Colwyn, Bergner and Kang (2022a, September 26). New Worlds Need New Words. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/new-worlds-need-new-words


Research Reports

Black Magic advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1977

×

Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/black-magic-advertising


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Jin and Kozka (2017a, November 27). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/black-magic-advertising