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Research papers

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big
Authors: Robert Ellis, Neil Mortenson
Company: COG Research Ltd.
September 26, 2013

Videos

Watching the devices

This presentation will graphically demonstrate how we consume media in 2015, and how viewing on mobile devices has changed our relationship with programmes, and ads. By seeing how we watch and where we focus across the range of devices we watch video...

Catalogue: Congress 2015: Revelations
Authors: Robert Ellis, Martin Greenbank
Company: COG Research Ltd.
June 15, 2015

Research papers

How cars really get bought

This presentation is based on a study designed to follow people as they made an important purchase decision - their next new car. The presenters found very different approaches and behaviours, and were able to track the real effect of ads (greater),...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Neel Desor, Robert Ellis
Company: COG Research Ltd.
September 13, 2012

Videos

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big
Author: Robert Ellis
Company: COG Research Ltd.
June 15, 2013

Research papers

Love and trust underground

It's hard to measure the effect of advertising when your subject is on the move, underground!Measuring how we react to advertising in the laboratory or the home (where we are watching TV or maybe our mobile phone) is hard enough. Try to adequately...

Catalogue: Congress 2017: Visionary
Authors: Nicola Barrett, Robert Ellis
Company: COG Research Ltd.
September 3, 2017

Videos

Love and trust underground

It's hard to measure the effect of advertising when your subject is on the move, underground!Measuring how we react to advertising in the laboratory or the home (where we are watching TV or maybe our mobile phone) is hard enough. Try to adequately...

Catalogue: Congress 2017: Visionary
Authors: Nicola Barrett, Robert Ellis
Company: COG Research Ltd.
November 7, 2017

Research papers

Facebook under the spotlight

Facebook has become a highly attractive advertising medium, but effectiveness and how the channel works are still little understood. Metrics such as 'likes' are available but offer little insight. We believe that social media work differently to...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Author: Robert Ellis
Company: COG Research Ltd.
November 6, 2012

Research papers

Watching the devices

This presentation will graphically demonstrate how we consume media in 2015, and how viewing on mobile devices has changed our relationship with programmes, and ads. By seeing how we watch and where we focus across the range of devices we watch video...

Catalogue: Congress 2015: Revelations
Authors: Robert Ellis, Martin Greenbank
Company: COG Research Ltd.
October 1, 2015