Abstract:

This presentation will graphically demonstrate how we consume media in 2015, and how viewing on mobile devices has changed our relationship with programmes, and ads. By seeing how we watch and where we focus across the range of devices we watch video on today, we will challenge the belief that bigger is better. We will show how we watch and how our brains are reacting, and discuss what that means for programmers, advertisers and researchers. This presentation will also show what we can learn from combining new brain science techniques, classic qual and ethnographic studies, and discuss what we can now measure, what it might mean, and what is still a mystery. If you are interested in people watching and TV/film this is a must see presentation.