Abstract:
It's hard to measure the effect of advertising when your subject is on the move, underground! Measuring how we react to advertising in the laboratory or the home (where we are watching TV or maybe our mobile phone) is hard enough. Try to adequately measure the effectiveness of advertising whilst in rush hour, frantically on the move and deep in a tunnel on the London underground and you will see the challenge we had on our hands.
This could also be of interest:
Research Papers
Love and trust underground
Catalogue: Congress 2017: Visionary
Authors: Nicola Barrett, Robert Ellis
Company: COG Research Ltd.
September 3, 2017
Case Studies
Trust Houses Forte
Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: James F. Shaw, Robert M. Worcester
 
June 15, 1973
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