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Research papers

A strategic approach to marketing targets (French)

One of the most essential aims of a market survey is to provide precise information on the segments which should be taken by an existing brand as marketing targets. A bibliographical survey of the work done on that problem in the past twelve years...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Michel Hugues
September 1, 1974
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Citation

Hugues, M. (1974a, September 01). A strategic approach to marketing targets (French). ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets-french-


Research papers

Dynamic aspects of market segmentation with a model for dynamic segmentation studies

The literature on market segmentation published during the last 10 years is very rich, but unfortunately all of the published studies treat market segmentation as a cross-sectional analysis at one particular point in time. What is lacking is a...

Catalogue: Seminar 1975: Market Modelling
Author: Bo Arpi
June 1, 1975
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Citation

Arpi, B. (1975a, June 01). Dynamic aspects of market segmentation with a model for dynamic segmentation studies. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/dynamic-aspects-of-market-segmentation-with-a-model-for-dynamic-segmentation-studies


Research papers

A strategic approach to marketing targets

One of the most essential aims of a market survey is to provide precise information on the segments which should be taken by an existing brand as marketing targets. A bibliographical survey of the work done on that problem in the past twelve years...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Michel Hugues
September 1, 1974
×

Citation

Hugues, M. (1974a, September 01). A strategic approach to marketing targets. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets