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Research reports

Report on qualitative research on Toffo multipack

Rowntree-Mackintosh is considering packing Toffo rolls in multipacks for sale through supermarket and grocery outlets. Single tubes of the product wouldstill, be available. The basic questions with which the research was concerned were:1. The size of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on Toffo multipack. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-toffo-multipack


Research reports

Report on qualitative research on deodorant packs

The principal objective of the research was to ascertain whether any of the proposed pack design for Cool Charm had any particular negatives in consumerterms. Additional information was gathered on :1. Advantages and disadvantages of roll-ons vis a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1971
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Citation

, C. (1971a, January 01). Report on qualitative research on deodorant packs. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-packs


Research reports

Project 061

Project 061 is the relaunch of Park Drive Tipped and involves:1. A new Pack;2. Introduction of a Coupon Gift Scheme withCatalogue;3. Development of launch and follow-up advertisingcampaigns. This research was designed in order to assessconsumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Project 061. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/project-061


Research reports

Report on Yeastvite food tonic tablets

The general objectives of this research were to assess reactions to:1. The Yeastvite Food Tonic Tablet concept: 'New Yeastvite Food Tonic Tablets contain natural yeast, grown as food; and are rich in vitamins to nourish the nerves and keep you full...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Report on Yeastvite food tonic tablets. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/report-on-yeastvite-food-tonic-tablets