Resources Library by ANA

What market research can learn from Alexa & Siri

As researchers, providing us access to data from new sources like customer data platforms, voice control, and all corners of the internet could be considered the equivalent of sticking a kid in a candy store! But are we leveraging this? This paper...

Catalogue: Asia Pacific 2019

Authors: Young Ham, Jason Dodge, Rebecca Southern

Company: Kantar

May 22, 2019

Optimising ROI on social media

Up to 85% of brand generated social media posts are wasted. With digital advertising approaching 50% of all advertising expenditure, we need to go beyond clicks and likes as a measure of ROI on social media expenditure. Through machine learning, a...

Catalogue: Asia Pacific 2019

Author: Colin Ingram

Company: Kantar

May 22, 2019

Hacking the silent subconscious

We all dream of a 'tomorrow' when we will ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too. But can a brand inspire behavioural change? As researchers, we looked at the principles of...

Catalogue: Asia Pacific 2019

Authors: Nirupama Kaushik, Maitreyee Patki

Company: Brandscapes Worldwide

May 22, 2019

Researching a joke, are you kidding me?

When can a brand benefit from laughter and is it possible to research a joke? Through a combination of consumer investigation and semiotic decoding, we were able to arrive at a framework that we believe will help brands navigate this complex space....

Catalogue: Asia Pacific 2019

Authors: Radhika Venkatarayan, Prasunika Priyadarshini

Company: Karvy Insights Limited

May 22, 2019

Redefining active listening

We know that 70% of our communication is non-verbal, while verbal communication adds another 7%. Yet, interpreting non-verbal communication by humans is a time-consuming and highly subjective process. For this presentation, we show how machine...

Catalogue: Asia Pacific 2019

Authors: Mannon Wong, Roland Leung, Mary Li

May 22, 2019

Internet Saathi: Building a digital India for all

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}A study by Kantar TNS (2017) found that female Internet users in India are prevented from accessing the Internet due to affordability, lack of knowledge, lack of device ownership, and a...

Catalogue: Asia Pacific 2019

Authors: Matthew Beal, Ashley Woods

Companies: Google, Kantar

May 22, 2019

Home is a feeling

Home isn't a place, it is a feeling. This presentation explores the pathos of home and how it's changing, how it differs across the diverse APAC region, and how the changing nature of home has wide-ranging business implications for brands and...

Catalogue: Asia Pacific 2019

Authors: Sushma Panchawati, Dave Rees, Jimvarghese Mukuzhical

May 22, 2019

Let them speak!

In qualitative research, much can be gained by starting with broad questions which allow the respondents to express an attitude, behaviour, or thought rather than leading them with more pointed questions. But groups and depths are limited by time and...

Catalogue: Asia Pacific 2019

Author: Anne-Marie Moir

May 22, 2019

Unspeakable truths

Ads which trigger any emotion work better than those that don't. Ads which trigger the right emotion work even better. A problem, however, has always been detecting unspoken feelings; the real kinds of emotion that an ad generates. The aim of this...

Catalogue: Asia Pacific 2019

Authors: Whitney Xi, Rupam Borthakur, Mike Underhill, Bruce Bogle, Natalie Ho, Subba Kumari

Companies: VF Corporation , Kantar

May 22, 2019